Judging is carried out by an independent panel of industry leaders and experts in their field, selected for their impartiality, experience and suitability for each category.
The initial short-listing will be based on the information provided within the application form along with a look at your website and any third party sites. Three to six businesses will normally be short-listed in this first stage of judging.
Short listed businesses may be visited (mystery shopped where possible) by independent mystery shoppers. Please note that it is a requirement of entry that entrants agree to waive or refund the direct costs of a mystery visit should the entry be successful in being short listed and should a mystery visit be arranged. The mystery visitor will present you with a letter of authorisation stating this after their visit. If you are shortlisted please advise your staff that this may happen to avoid confusion. Receipt of your entry is taken as agreement to this requirement.
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