Judging is carried out by an independent panel of industry leaders and experts in their field, selected for their impartiality, experience and suitability for each category.
Judges will also be looking at your online presence, including how well this encourages visitors to come to the area in the first place, how they are inspired to choose your business, the information you provide, viewing on different media (tablets, smart phones etc), accessibility, social media, online reputation and reviews.
All entrants will receive summary feedback. Short listed businesses may be visited (mystery shopped where possible) by independent mystery shoppers. Please note that it is a requirement of entry that entrants agree to waive or refund the direct costs of a mystery visit should the entry be successful in being short listed and should a mystery visit be arranged. The mystery visitor will present you with a letter of authorisation stating this after their visit. If you are shortlisted please advise your staff that this may happen to avoid confusion. Receipt of your entry is taken as agreement to this requirement. Please note that with the event category mystery shopping may start straight away.
Businesses will be notified in October if they are a finalist or not.
The winners, normally a combination of Gold, Silver and Bronze awards per category, will be announced at the awards ceremony.
The decision on which entries receive awards will be taken by a judging panel which will consider mystery shop reports, websites and other available evidence. Their decision will be based on the evidence available at the time and will be final. The timing of the process means there can be no appeal process for the current year’s awards. Should any entrant consider that inaccurate evidence has been considered as part of the judging they should raise this with the awards coordinator at the earliest possible stage; such appeals may be taken into account in judging for the subsequent year.