The Beautiful South Awards 2020/21
Award Categories

Award Categories

Title Sponsors
Hints & Tips

Hints and tips

Final closing date for tourism award entries is 20th September

Over the last few months the awards have remained open ‘in the background’ as everyone’s top priority has been safety and the future of businesses and staff.  We can now confirm the final deadline to submit entries is 20th September 2020.  If you have already entered and would like to revise your entry, you are still able to do so, but only until 23rd August 2020.  Entries can only be accepted via our online portal.

Research has found that the feedback and PR entrants receive after entering is an important part of business improvement and growth plans.  This year we will not be able to carry out mystery visits so entrants will be contacted remotely and each will receive a report from our expert judges who will have carefully reviewed the information provided and offer ideas for improvement. 

In this period of unprecedented challenge and change – what’s not changing is our commitment to excellence, celebrating our fantastic tourism businesses and providing feedback to help improve still further. 

We really hope that you’ll be able to take part in the Awards program, and very much look forward to receiving your entries.  If you’ve any questions or need more information, please get in touch.


The Beautiful South Tourism Awards 2020/21 are open for entry. 

Last year’s entrants summed up the benefits of entering the awards as increasing bookings, generating PR, helping with staff morale, retention and recruitment as well as getting free feedback on how their business could be improved. They are also a great way to raise profile and reward your team and can lead to national recognition for those who progress through to VisitEngland’s national tourism excellence awards.

To start the process please take a look at the categories – then follow our tips at entering awards there is also a suggested schedule for you to follow.  Then follow the link to online entry here. There are 24 different categories to choose from including a new one this year – Innovation in Tourism. So take a look - there may be more than one you can enter.

In launching the Beautiful South Awards, General Manager of headline sponsor, The Grand Brighton said, "We are more than thrilled to sponsor the Beautiful South Awards for the third year running. These awards really highlight the standout and thriving hospitality businesses we have on our doorstep in the South East area and we very much look forward to welcoming the Tourism South East team again in December. Best of luck to everyone in this year’s awards!"

Fran Downton, CEO of Tourism South East said, "In tourism, like any other industry, quality counts and the best at what they do are the most successful. And every year the Beautiful South Awards and our performance in Visit England’s national Awards show that we have businesses as good if not better than any in the country and some are truly world class. Their fantastic quality makes our role of promoting the South East so much easier and it’s one of the main reasons we are the most popular UK tourist region outside London. But we want their success to inspire others and that’s why we run the Beautiful South Awards each year. With more categories this year, I am hoping for a record number of entries.’’

All entries must be submitted online by the deadline shown here.

Entry is open to members and non-members of Tourism South East. For members entry is free and non-members are required to pay a fee of £70 plus VAT, £45 for B and Bs this includes two entries plus Sustainability and Access and in addition New Tourism Business, Innovation and Unsung Hero categories which are free.  If more than two categories are entered an additional fee will be charged of £35/£22.50 respectively, plus VAT, per entry. Non-members will be invoiced on receipt of the entry form although processing of the entry will not begin until payment has been received by Tourism South East.

We look forward to receiving your entries.

Please do follow us on Twitter for the latest news @BStourismawards.

Good luck.