2020/21 Beautiful South Winners
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Award Categories

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Hints & Tips

Hints and tips



2021/22 Beautiful South Tourism Awards Open for Entry

The Beautiful South Awards are open for entry and tourism and hospitality businesses from across the region are invited to apply for these prestigious accolades.

The launch follows the success of the 2020/21 awards, held in what was an exceptionally challenging year for tourism, hospitality and the world. The award process had to adapted and flex in format in order to deliver, with widespread praise from entrants including such comments as: “It is always a thrill to win an award and is so good for the whole team, but in a year like this it has meant even more.”  Other entrants listed the benefits of entering as increasing bookings, generating PR, boosting staff morale, as well as the free feedback on how their business could be improved.

The 2021/22 awards cover the full range of tourism-related businesses including pubs, cafes and restaurants, accommodation, wedding and business venues, attractions, events and experiences.  As well as opportunities to submit entries for unsung heroes, new businesses, dog friendly, accessibility and sustainability. This year there is a new award for Resilience and Innovation that recognises businesses within the tourism industry who have demonstrated innovation, resilience and adaptation, along with support for their local communities, during the COVID-19 pandemic.  You will find more details here.

Winning a Beautiful South Award can also lead to national recognition for those who progress through to VisitEngland’s Tourism Excellence Awards in 2022.

Andrew Mosley General Manager of headline sponsor, The Grand Brighton, said “We are delighted to be sponsoring The Beautiful South Awards again. Celebrating our great industry will be even sweeter after a period of such highs and lows and it’s always a pleasure to be part of such a positive event alongside many friends and colleagues. Here’s to the year ahead and continuing to support hospitality, celebrating successes and helping each other bounce back bigger and better than ever.”

Fran Downton, Chief Executive of Tourism South East said, “Holding the Beautiful South Awards is the pinnacle in our tourism calendar and highlights the very best that the South East has to offer. We have so much to celebrate in 2021/22, having all navigated some exceptional challenges now more than ever we look forward to shining a light, showcasing, and celebrating the exceptional quality and excellence of our tourism business”.

A series of free online workshops is planned to help entrants, the first being on 25 May. All entries must be submitted online by 31 August but with hopefully a very busy summer ahead it is recommended that businesses start as soon as possible.

If you have any questions about the Beautiful South Tourism Awards please email awards@beautifulsouthawards.co.uk and do follow us on twitter and facebook @BStourismawards and instagram @beautifulsouthtourismawards for the latest news.