FAQs

We arrange workshops to help businesses with their entries each year, you can find out more here.

Our judges are well used to comparing businesses of very different types and sizes, usually asking themselves the question: “can this business be any better at what it is?” as well as “how well does this business deliver to its target audience?”  In the past this has led to satisfactory comparisons of individual cottages with large complexes, as well as surf schools with car hire companies. Customer expectations differ for different businesses types and sizes, and so do those of our judges.

See answer above – the same answer applies!

Tourism is a huge and diverse industry and we try to offer an opportunity for every business to enter, but have to balance this out with categories that have enough entries to make them viable and the need for an awards night that finishes at a sensible hour! If you can’t find a category to match your business, please get in touch with us and we’ll give you guidance on what to do.

We’d love to visit every business that enters, but our judges are mainly volunteers and the whole programme has to be handled within the budgets made possible by sponsor funding. We will normally visit the top-scoring entrants in each category, but will do our best to visit as many as we can.

Almost certainly not!  Judges want to see the passion for excellence that comes from a business owner or manager.  They want evidence rather than ‘fluff’ – and won’t be impressed by hyperbolae and marketing-speak.  Please be yourself!

Remarkably, the last few years have seen very few ‘repeat winners’ and the judging requirement for year-on-year quality enhancements makes it very hard for anyone to win again unless they have made significant new investments in their business or are genuinely outstanding in their field.

Please remember that accessibility is about you doing what you reasonably can to offer a quality experience to all visitors, whatever their needs. It therefore relates to mothers with buggies, people with allergies, those with visual or hearing impairment, just as much as those with mobility needs.  Use your answer to illustrate what you have done to be as accessible and inclusive as you reasonably can!

If you would like more information about accessibility, VisitEngland has an excellent website with lots of useful information.

You certainly can, but please don’t sit back and expect the business to flow in.  Winning an award gives you a great ‘tool’ and media story, and if used effectively in your own PR, social media and marketing, you should certainly expect to win new business.  We’ll do all we can to help and suggest some of the tools you may consider using. You can find PR and other tips for making the most of awards here VisitEngland Awards PR Toolkit.

Theatres are eligible to enter Accessible and Inclusive Tourism, Regenerative Tourism Award, New Tourism Business and Unsung Hero.  Theatres are only eligible to enter the Visitor Attractions categories if they provide a tour, museum or exhibition element.  Please read the eligibility information on the entry forms for more details about each category.

You can access a copy of your entry form(s) to either view, save or print by logging back into your account at visitengland-chapters.secure-platform.com/a/ ; on the left hand menu you’ll see an option to access ‘completed entries’.

VisitEngland has provided comprehensive information to help in this important area, please click here for details.

Self Catering agencies are welcome to enter single properties or collections in one location into the Self Catering Accommodation, Regenerative Tourism, Access and Inclusivity, International Tourism and Dog Friendly categories.

This applies to a single self-catering property or a collection of self-catering properties in one location (on a single site) owned by the same proprietor and of a similar quality.   A business with multiple properties across different locations is not eligible to apply in its entirety. However, an application may be completed for a specific location (on a single site) if it is clearly identified within any marketing e.g. website.

Large self-catering accommodation complexes (e.g. with chalets and lodges) with a range of facilities and activities available should apply for the Camping, Glamping and Holiday Park of the Year category.

Agencies are also welcome to submit nominations for Unsung Hero.

The Beautiful South Tourism Awards are open to all tourism and hospitality businesses located in South East England (Berkshire, Buckinghamshire, Oxfordshire, Hampshire, Surrey, the Isle of Wight, Sussex and Kent).  Each entry costs £73.50 plus VAT but paid-up members of Tourism South East (as at the date of Awards entry submission) have the benefit of three free entries and VisitKent members can enter one category for free.  In addition, the Unsung Hero award is free for members and non-members.

If applicable, an invoice will be emailed for your entry fee to the contact details given on your entry form, judging will only commence upon receipt of payment.

All entrants will receive free feedback.

If you are a winner you will be able to use the winners logo (and get associated PR benefits), receive a certificate and/or an award and get an opportunity to attend the awards ceremony.

Costs that could be incurred by entrants are:

1    If you get shortlisted and visited by one of our judges, any costs incurred will need to be met by the entrant as outlined in our terms and conditions

2   Awards ceremony tickets will be available to purchase to attend.

3   Workshop tickets can be purchased for £10+vat to help you complete your entry, details can be found here.

The Beautiful South Tourism Awards are open to all tourism and hospitality businesses located in South East England (Berkshire, Buckinghamshire, Oxfordshire, Hampshire, Surrey, the Isle of Wight, Sussex and Kent).  Each entry costs £73.50 plus VAT but paid-up members of Tourism South East (as at the date of Awards entry submission) have the benefit of three free entries and VisitKent members can enter one category for free.  In addition, the Unsung Hero award is free for members and non-members.

If applicable, an invoice will be emailed for your entry fee to the contact details given on your entry form, judging will only commence upon receipt of payment.

To enter your business must offer visitor experiences, events etc in the Tourism South East area which covers Berkshire, Buckinghamshire, Oxfordshire, Hampshire, Surrey, the Isle of Wight, Sussex and Kent.  If your business is located in another area, details of others schemes can be found on the VisitEngland Awards website.

The starting point is to submit an entry into the Tourism Awards scheme that covers the county where your business is based.  From there, certain categories feed into the national VisitEngland Awards and winners in those (VE) categories may be selected to represent the South West at the national Awards which are held annually in June.

if you’re uncertain which scheme you should enter, please contact us for guidance.

Yes, you can. Using AI to help with wording, spelling, grammar, or shaping your ideas is absolutely fine. We understand it can be a helpful tool but that said, your entry needs to be based on your own real experiences, achievements and facts. AI can help polish the story, but the heart of it, the work you’ve done and the impact you’ve made should come from you.

We’re looking for genuine, authentic entries, so make sure you answer each question clearly and truthfully using the examples given on the entry form as your guide.